Job: Area Sales Manager

Title Area Sales Manager
Ref Number SA160
Salary £ 40-45K plus benefits
Location UK – North West
Position Area Sales Manager
The Company

The company is a global manufacturer and supplier, employing nearly 12,500 employees worldwide and is present in over 190 countries around the globe.

The group maintains sales and service organisations in over 40 countries. Its development and production facilities are based in mainland Europe, UK, South Africa, USA, Brazil and China.

The Role


The aim of this role is to maintain and grow the customer base and business level within the North West Region, by selling the products within the Fire and Gas Systems portfolio. The role focuses selling in to target market segments whilst concentrating on developing sales of Gas Detectors, Flame Detectors, Fire & Gas Systems and associated ancillaries. As a result the company gains a greater penetration into the available market with increased sales and profitability. The essential functions of this role are to:

  • Achieve the annual sales target.
  • Maintain existing customer base and develop good working relationships with key clients.
  • Develop new customers and profitable business.
  • Identify new opportunities; Markets and Application.
  • Sell the fixed gas product range whilst maintaining required profit margin.
  • Oversee opportunities from enquiry stage, through to a delivered solution to the client.
  • Monitor and compete with Competitor activity to ensure the company’s business success.
  • Effectively communicate with Line Manager and Colleagues


Job Objectives:

The objective of the role is to represent the Company’s products and services in the North West of England.  Objectives are as follows:

  • Achieve the defined sales goals.
  • Sell the companies whole product range to the key industry segments.
  • Increase sales support of the customer.
  • Maximise the time spent with the customer by good planning.
  • Maximise awareness and report on personal activity, market and customer development.
  • Complete special tasks.

All applicants must be eligible to live and work in the UK.


  • Educated to a minimum of HNC level (Engineering, Electrical, Electronics, Mechanical and Business disciplines).
  • Computer skills (Microsoft Office and CRM).

Work Experience:

  • Experience of External Sales.
  • Detailed knowledge of North West region and general industry.
  • Knowledge of Fire & Gas detection systems.

Skills & Knowledge:

  • Excellent communication skills
  • Ability to develop strong customer relationships.
  • Demonstrate good business acumen.
  • Organisational and project management skills.
  • Strong decision making capability.


  • Self-motivation & discipline.
  • Proactive approach.
  • Team player.

Other Requirements:

  • Ability to present and influence at all levels.
  • Able to demonstrate continued sales success in previous roles.



A basic salary of £ 40-45K is on offer with 10-15% bonus.

Executive company car, pension, private health care plus usual benefits.

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